Our historical change management playbooks are no longer dependable. As change management practitioners, we have created a language of our own, particularly when it comes to communicating the VALUE of change management to our clients. We talk about the percentage of initiatives that fail, the likelihood of success when projects have excellent change management, and the amount of ROI for a project that is dependent on people behaving as we desire. However, in the days of CV-19, these data point are falling on deaf ears. Today, leadership is shifting their concerns from project success to company survival. People are moving their personal drivers of greater efficiency to simply having a job. The "case for change" is fundamentally different today than a month or two ago. The shift is seismic. For change practitioners, we are positioned well to help lead our clients through this harrowing time. It's what we're trained for. However, the key will be getting them to follow-us. Our language has to change. Companies were thrust into working in ways they did not prepare for. We need to be talking about driving collaboration for business continuity while working from home. How are we helping to increase adoption of technology already rolled out and available? How can we do all of this in three weeks or less? Our historical playbooks are out the window! Our ability to speak in a language that communicates these needs will resonate with those we serve. They need us, but we have to be able to get in the game! Are WE willing to change?