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ACMP News: Ignitor Insights

Greg Voeller, ACMP Board of Directors Vice-President

Friday, April 17, 2020  
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Forced to reinvent ourselves in real-time.  COVID-19 is the most significant global disruptive force we’ve seen in decades. While the ‘next normal’ is still being defined, most, if not all, organizations are being forced to reinvent themselves in real-time. Change professionals must be confident in that they have a major role in helping organizations put into place practical, doable future state descriptions.  



For the Immediate Term:

  • What is acceptable now for customers and partners?
  • What must we do to engage employees who have been disrupted like never before?


  • What will customers and partners soon expect from us?
  • How can we start to define the new workplace and how work will get done?

Long-Term (to the degree possible):

  • What new value might customers and partners want from us?
  • How is that different?
  • How do we prepare our employees for reinvention? 

In each phase, new or evolved processes, systems, and structures will quickly emerge, forcing individuals to learn, adopt and apply new skills. The change professional has skills and experience to lead the mapping of people impacts – both readiness factors and resistance issues – in and across these areas. Just as vital, the change professional is a key influencer to assess how cultural Attributes and Values are being applied. These are the essential inputs into developing and activating a change strategy that 1) continually demonstrates empathy, 2) changes mindsets, and 3) evolves and sustains behaviors and actions.  What new processes, systems, and structures do you think will emerge that will force our community to learn, adopt and apply new skills. 

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