Daniel Markovitz, President, TimeBack Management
Date: Monday, April 15, 2013
Time: 4:45 PM – 5:30 PM
Session Type: Lecture/Workshop

Presentation Abstract
A typical Toyota assembly line in the United States makes thousands of operational changes in the course of a single year. Toyota’s line employees change the way they work dozens of times a year. So why do most organizations still struggle mightily to effect change? Surely it’s not due to a lack of articles or conference workshops dedicated to change management! One reason is that when we impose change, we tend to focus on the change itself, making people feel helpless and fearful—and that naturally makes them resistant. A better approach is to adapt one of the key principles of Toyota’s Lean management system and focus on the desired future state. By clearly defining the goal we’re trying to reach, and then asking people to figure out how to achieve it, we engage their innate problem solving skills, provide opportunity for creative exercise of their intellect, and eliminate the fear and resistance that develops when change is imposed from the outside..

Learning Objectives:
Why you should focus on the ideal future state, instead of on behavioral change.
How to use problem solving skills and challenges as a means to drive change.
How to liberate and harness people's innate ability - and willingness! - to change.

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About the Presenter
Daniel MarkowitzDaniel Markovitz is president of TimeBack Management, a consulting firm that utilizes Lean principles to accelerate change, and improve individual and team performance. He is a faculty member at the Lean Enterprise Institute and teaches at the Stanford University Continuing Studies Program. He also leads a problem-solving workshop at the Ohio State University’s Fisher School of Business. His first book, "A Factory of One," was published by Productivity Press in December 2011. He can be reached at or via Twitter @timeback.

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