Is Change Management Now A Marketing Capability?
Tell a Friend About This EventTell a Friend
Is Change Management Now A Marketing Capability?

ACMP's Members-Only Monthly Webinar

When: Tuesday, July 7, 2020
12:00 - 1:00 pm EDT
Where: GoToWebinar - Webinar link will be emailed to you after registering.
Contact: ACMP Customer Service

Online registration is closed.
« Go to Upcoming Event List  

Title: Is Change Management Now A Marketing Capability?

Presenter: Jim Heininger 


Digital transformation has dramatically changed the marketing industry and the lives of corporate marketing leaders and their teams. New digital media channels are more effectively reaching customers and the automation of most marketing tools requires quick moving decisions based upon real-time evaluation. With marketing/sales teams at the leading edge of this digital movement, CMOs are tasked with initiating change within their organizations to deliver a rapidly improving customer experience. This discussion will explore the factors that lead to this trend, how CMOs may now be the lead change agent within their companies and how these trends may impact change management professionals. 

Skill Level: Advanced (5+ years of Change Management Experience)

Track: Harnessing Collaborative Disciplines


Founder of Dixon|James, Jim Heininger is a change architect, growth communicator and brand evangelist. In his 30 years of communications agency and corporate experience he has merged communications and change management for leading companies as McDonald’s Corporation, Blue Cross and Blue Shield, BMO Harris, Goodyear and Cantata, with a focus on supporting new marketing initiatives.

Learning Objectives:

  • Understand and address impact of the digital marketing trend in your organization.
  • Assess what new skills change practitioners need to work with marketing partners.
  • Learn how change principles might bring value to marketing’s effort to change consumer behavior.

Our QEP Providers Include

Contact Us

1809 East Broadway, Suite 173
Oviedo, FL 32765

Phone: +1.888.389.0130
Global: +1.407.392.3373

Office Hours: 8:30 AM - 5:30 PM EST


The Association of Change Management Professionals (ACMP) serves as an independent and trusted source of professional excellence, advocates for the discipline and creates a thriving change community.

Privacy Policy

Join Mailing List


This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.