Is Change Management Now A Marketing Capability?
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Is Change Management Now A Marketing Capability?

ACMP's Members-Only Monthly Webinar

7/7/2020
When: Tuesday, July 7, 2020
12:00 - 1:00 pm EDT
Where: GoToWebinar - Webinar link will be emailed to you after registering.
Contact: ACMP Customer Service


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Title: Is Change Management Now A Marketing Capability?

Presenter: Jim Heininger 

Description:

Digital transformation has dramatically changed the marketing industry and the lives of corporate marketing leaders and their teams. New digital media channels are more effectively reaching customers and the automation of most marketing tools requires quick moving decisions based upon real-time evaluation. With marketing/sales teams at the leading edge of this digital movement, CMOs are tasked with initiating change within their organizations to deliver a rapidly improving customer experience. This discussion will explore the factors that lead to this trend, how CMOs may now be the lead change agent within their companies and how these trends may impact change management professionals. 

Skill Level: Advanced (5+ years of Change Management Experience)

Track: Harnessing Collaborative Disciplines

Bio:

Founder of Dixon|James, Jim Heininger is a change architect, growth communicator and brand evangelist. In his 30 years of communications agency and corporate experience he has merged communications and change management for leading companies as McDonald’s Corporation, Blue Cross and Blue Shield, BMO Harris, Goodyear and Cantata, with a focus on supporting new marketing initiatives.

Learning Objectives:

  • Understand and address impact of the digital marketing trend in your organization.
  • Assess what new skills change practitioners need to work with marketing partners.
  • Learn how change principles might bring value to marketing’s effort to change consumer behavior.

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