Title: Why Culture Change Initiatives Fail (and how to avoid it)
Presenter: Andrea Olson
Organizational leaders often see culture change as essential, and seek to implement initiatives to transform their organizations. Yet, more often than not, the results of their efforts fall short. A great culture should meet three criteria: true, valued and different. The first two are easier to achieve than the last. This presentation will discuss the 5 key reasons why cultural change efforts go astray, and how to avoid them. With a combination of in-depth research and comedic examples from real-world companies, attendees will walk away with actionable tools to help transform their culture without failure.
Skill Level: Advanced (5+ years of Change Management Experience)
Track: Empowering Change Management Success
Andrea Olson is a strategist, speaker, author, and customer-centricity expert. As the CEO at Pragmadik, she helps organizations of all sizes, from small businesses to Fortune 500, and has served as an outside consultant for EY and McKinsey.
She is a 4-time ADDY® award winner and host of the popular Customer Mission podcast. Her thoughts have been featured in news sources such as Chief Executive Magazine, Customer Experience Magazine, Industry Week, and more.
Andrea is a sought-after keynote speaker at conferences and corporate events throughout the world. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and TEDx speaker coach. She is also a mentor at the University of Iowa Venture School.
Andrea lives with her husband in Davenport, Iowa.
- Learn how to transform culture from the middle-out.
- Learn how transformation is influenced by behaviors.
- Learn how to discover and capitalize on your organization's natural leaders of change