Building Bridges: Explore how Southwest Airlines Leads through Change
Tell a Friend About This EventTell a Friend
Building Bridges: Explore how Southwest Airlines Leads through Change

ACMP’s Members-Only Monthly Webinar

When: Tuesday, December 11, 2018
12:00 pm - 1:00 pm
Where: United States
Contact: ACMP Customer Service

Online registration is closed.
« Go to Upcoming Event List  

Title: Building Bridges: Explore how Southwest Airlines Leads through Change

Presenter: Lori Winters

Skill Level: *Beginner*  (0-3 Years of Change Management Experience)

Track: Enterprise Capabilities and Leadership


Southwest Airlines Founder and former Chairman/CEO, Herb Kelleher, once said, “If you don’t change, you die.”  Because Southwest cares for both Employees and Customers, they’ve always led change naturally well, but 8 years ago, they began formalizing change management to take it to the next level.  Today, the Change Leadership team is recognized in the company as a thriving, value-added partner on all of the company’s large-scale change initiatives and is sought after as a trusted partner.  See how they went from 0 to 20+ practitioners, learn about their unique methodology that helps people immediately understand the value of change management, and understand how they apply their methodology to help shape a better employee and customer experience during emotional and transformational change.  


Lori Winters currently serves as Senior Director of Employee Experience and Change for Southwest Airlines. In this role, Lori is developing a new internal employee experience capability focused on understanding the “voice of the employee” and implementing improvements to the end-to-end employee journey.  Additionally, she formed and leads a team of organizational change management practitioners who identify and implement strategies to minimize the impacts of process, people, and technology-related change for employees. 

Lori joined Southwest in 2006 as a Director within the Customer Support and Services Department, focusing on strategy and projects. In 2011, Lori began developing a Change Leadership practice for Southwest, where she and her team have worked on projects ranging from technology implementations to strategic business transformations. Prior to joining Southwest, Lori worked for Deloitte Consulting for eight years, where she also contributed to two change-related books with Deloitte Consulting partner, Dan Cohen:  The Heart of Change and The Heart of Change Field Guide.
Lori earned a Bachelor of Science in Education from Baylor University and a Master of Science in Communication from the University of North Texas (UNT).

Learning Objectives:

  • Understand how Southwest Airlines created a thriving Change Leadership practice
  • Learn about the Southwest Airlines Change Leadership “Bridge” Methodology and how it is effective in “selling” the services internally
  • Explore the Southwest Airlines methodology in action by walking through a real-life case study


Our QEP Providers Include

Contact Us

1032 15th Street NW
Suite 261
Washington, DC 20005

United States: +1.888.389.0130
Global: +1.202.991.8790 

Office Hours: 8:30 AM - 5:30 PM ET


The Association of Change Management Professionals (ACMP) serves as an independent and trusted source of professional excellence, advocates for the discipline and creates a thriving change community.

Privacy Policy

Join Mailing List


This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.