Changing Culture - Using 21st Century Research on Behaviors and Habits
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Changing Culture - Using 21st Century Research on Behaviors and Habits

ACMP’s Members-Only Monthly Webinar

When: Tuesday, November 13, 2018
12:00 pm - 1:00 pm
Where: United States
Contact: ACMP Customer Service

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Title: Changing Culture - Using 21st Century Research on Behaviors and Habits

Presenter: Paul Gibbons

Skill Level: *Advanced* (5+ years of Change Management Experience)

Track: Foundations


Studies suggest culture change efforts succeed only 19% of the time, but transformational change depends on changing habits.

The problem lies in the way culture is analyzed and the strategies used to change it.

Often culture change programs start with values, vision, norms - but this isn't enough, nor is it a good place to start. As long as 50 years ago Schein introduced "values in use" versus "espoused values" - what I call the thinking-doing gap.  Our behaviors just do not join up with our ideas, plans, goals, strategies, and values often enough.

So we need to change behaviors to change culture, BUT too much behavioral change focuses either on a) carrots and sticks (which don't work), or b) assuming that changing hearts and minds will get behaviors to follow.

Fortunately, great 21st century has research, and practical tools, which help bridge that gap and close the gap between wanting culture change, and an 81% failure rate.  Those include nudging, habit change, and neo-behaviorism.


Paul Gibbons is an author, speaker, and consultant. His “beat” is helping business leaders use science and philosophy to make better strategic decisions, implement change, innovate, change culture, and create workplaces where talent flourishes. His most recent book, The Science of Organizational Change has been hailed as “the most important book on change in fifteen years.” Between writing projects, he consults, coaches, and speaks with businesses such as Microsoft, Google, HSBC, KPMG, and Comcast.

Learning Objectives:

  • Understand culture change in radically different way
  • Appreciate the difficulties in changing behaviors using the "old model"
  • Learn 3 new, practical, research-based ways of changing behavior
  • Apply learning in cafe-style discussions to produce practical take away


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