Attachment Style, Desire, and Organizational Change
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Attachment Style, Desire, and Organizational Change

ACMP’s Members-Only Monthly Webinar

When: Tuesday, April 10, 2018
12:00 pm - 1:00 pm
Where: United States
Contact: ACMP Customer Service

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Title: Attachment Style, Desire, and Organizational Change: Case Studies with a Federal Government Agency, a Bio-Technology Company, and a Global Leader in Next-Generation Cyber Security

Presenter: Victoria Grady

Skill Level: *Intermediate* (3-5 Years of Change Management Experience)


We believe that Attachment Theory is a critical missing link in the organizational change literature.  We identified ADKAR as a fantastic model with good success.  However, as noted by Prosci, 80% of change initiatives experience challenge during the DESIRE phase.  Attachment (or the loss of…) may explain that challenge with DESIRE. 

Introduced at ACMP 2017, is the Workplace Attachment Style Index that we believe when integrated as a function of DESIRE, will measurably increase success potential.  To validate our research, we worked with the Federal Aviation Administration (FAA), Genentech (Bio-Technology) and Symantec (Global Cyber Security) to develop real-time case study examples.  Representatives from each organization will be part of our research case study presentation at ACMP 2018. 

This is an example of research track that began with ACMP presentation, recruited ACMP membership for pilot studies, and re-presented the results to the ACMP audience to develop new perspectives that successfully integrate change management strategy around the globe.  


Dr. Victoria M Grady is the Academic Director of the MBA/MSM Graduate Programs and Assistant Professor of Management/Organizational Behavior in the School of Business at George Mason University.  Victoria’s research portfolio focuses on the behavioral implications of organizations introducing and implementing organizational change—her unique emphasis is the role of Attachment Behavior and Transitional Objects within the change process. 

Victoria’s research includes work with United States (U.S.) Federal Government Agencies, Private and Public Healthcare Organizations in the U.S. and abroad, K-12 and Higher Education Institutions, Nuclear Power Plants, and Non-Profit Associations. 

Victoria’s original research focused on defining the organizational symptoms of Attachment Behavior and the related impact on the change process.  Recently, she began a collaborative research pilot with colleagues in the United Kingdom (U.K.) to actively develop and define Attachment Styles in organizations.  

Recent research publications can be found on Bloomberg News,, the Journal of Change Management, and The Public Manager.  She is co-author of The Pivot Point: Success in Organizational Change, Morgan-James Publishing, 2013, co-author of Family Capitalism: Best Practices in Ownership and Leadership, Routledge Publishing, 2016, and an upcoming book on Attachment Behavior in the Workplace.    To learn more, please visit her website at or follow her on Twitter at @pivotpnt.  

Learning Objectives:

  1. Understand and Define the Relationship between Desire, Attachment Styles and Measurable Change Success.

  2. Introduce Case Study Examples from Three Unique Industries (Note- all panelists recruited from ACMP 2017)

  3. Highlight Change Practitioner tools to implement a Change Process that will Optimize Desire through successful identification of Workplace Attachment Styles


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