Changing the way we talk about change...
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Changing the way we talk about change...

ACMP’s Members-Only Monthly Webinar

When: Tuesday, January 09, 2018
12:00 pm - 1:00 pm
Where: United States
Contact: ACMP Customer Service

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Title: Changing the way we talk about change: Introducing media rich communication to increase stakeholder engagement

Presenter: Jason Drake

Skill Level: *Intermediate* (3-5 Years of  Change Management Experience)


This presentation will help change managers unlock the potential that media rich communication vehicles offers, such as video and podcasts. Today’s workforce is looking to investigate and learn about ideas and solutions in a similar way they approach personal interests. The established success of outlets such as YouTube and Podcasts can serve as an example of how change managers can modernize communication strategies. Based on first hand success, I will share the best practices developed over the course of 18 months that resulted in unprecedented stakeholder satisfaction and significantly increased first-level leader engagement. The presentation will make a case for the need to embrace modern communication tools, share best practices on video and podcast tactics including how to involve sponsors as the “on-air talent,” and an overview on how to create a video and podcast with low-cost, readily available editing tools.


Jason has been with U.S. Cellular for 13 years, most of which was spent in various leadership roles in the corporate retail channel, before moving to the Enterprise Change Management team. He has led change management efforts on multiple enterprise projects, including the introduction of tablets in the retail sales channel, employee benefit changes, call center realignments, and multiple CRM releases. Jason has a B.S. in Business Management from Rockford University, and will complete his M.A. in Organizational Leadership from Gonzaga University this year. Jason is PROSCI certified Change Practitioner and enjoys looking for creative ways to help create positive change that matters.

Learning Objectives:

  • Increase awareness for the need for media rich communications
  • Decide when to use media rich communications
  • How to produce engaging video/podcasts


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