Joan Yee, Principle Consultant, JY Consulting
Linda Mah, Principle Consultant, Waxwing Design
A key component of every comprehensive change management plan is the communications plan… and, you’ve done the work to identify stakeholders, outlined the case for change and developed key messages to answer “WIIFM.” Your communication pieces are ready… or are they?
Effective communications is not a one-time event or an isolated tactic in the change management plan. The communications pieces must tie together and more importantly, tell a story to keep the audience engaged and increase the willingness to move through change.
In this session, you’ll:
- Understand the difference between the change management plan and the communications plan
- Learn about the four overlooked aspects of change communications
- Understand the importance of story telling and having a clear call to action
- Work with the “WHO” tool to help with the creation of your change communications
Principle Consultant, JY Consulting
Joan Yee is a versatile and results-oriented marketing, communications, and change management professional with over 20 years of broad experience spanning diverse industries including utilities, oil and gas, financial services, consumer packaged goods, and public education. She has successfully worked with cross-functional teams to lead major initiatives, product launches, and high-profile marketing campaigns across North America. When working with senior leaders, Joan often uses the concept of “telling the story to turn on light bulbs” in order to gain understanding and action. Joan has also served on the Events Committee with the ACMP Calgary chapter.
Principle Consultant, Waxwing Design
Linda Mah's career spans more than 25 years, primarily in the telecom and utility sectors. She has been key to the success of many client initiatives in non-profit, education, health, retail and energy companies. As art director, entrepreneur and consultant, she has learned firsthand how to address and overcome many communication conundrums related to change.